Monday, March 16, 2009

The Rodarte Project

Do you remember this image?'s my big project I've been working on for the past three months. I wish I was more excited about it at this moment but I've had a rough day and on top of it I'm bummed that I haven't got an email from them telling me they can't live without me [making they're next invite that is] Of course, I'm also expecting people with jet lag from Paris to be making me a top priority over returning phone calls and emails so maybe in a couple of weeks I'll hear from them.

I decided back in November that I wanted to make a faux-invite, to get the girls, that are the designers of Rodarte, attention [Laura and Kate Mulleavy if you're interested]. I decided the best way to do that was this faux invite based on the information from September's show and a shoe that was part of their collection. Once I began the project though I decided that in addition to the invite, I would use the image to make them a set of stationery. I figured an old invite is the equivalent to fridge art and at some point is only so interesting or functional.

Thinking about this project overall, I must have been out of my mind. I've spent so much time and money developing something for a company that doesn't know I exist. I'm not sure why or what possessed me to do it really, but each time I thought about how crazy it was to be doing it, I felt like it was crazier not to see if it would work. All I have to lose is the money and time, but I could gain a great story, an interesting client and fulfill a dream to be a part of a fashion show [even if it was only on paper]. Today in my downtrodden Monday, I feel like a total chump. I really hope I'm wrong.

Anyway, I guess they're kinda cool. I mean I've been staring at them for so long now they kinda look like poo but that's just me. The printing didn't turn out quiet as I had imagined it [metallic inks are a giant buzz kill should you be interested] and I ran out of $ to try a reversed image of the plate.

So there you have it. If you happen to know of anyone that works at their offices here in LA. tell em to look for the gift I left them. It's buried under the important bills and stuff they're weeding through.


I have to thank again David Guettler for photographing it quickly before I schlepped it down to an office with no one in it.


SGM said...

*gasp* Richie! So gorgeous! They'd be crazy not to hire you.

Who Sees the Seven said...

I agree with SGM. Plus, that initiative you took for a "could be" project is super motivating for yourself as a creative. I think you need "fake projects" (ie. no clients or cranky marketers or realistic anybodies) to showcase your best and truest to yourself work. So I applaud you either way whether you get the job or not.