Wednesday, September 09, 2009

The next BIG thing?....customized cookies

So I've called cupcakes, Ice cream trucks, gourmet food in trucks/roach coaches, next up? the customized cookie. Now, if we can just get the customized cookie into the roach coach mixed with the ice cream to make ice cream sandwiches...Now That my friends is a sound business plan if you ask me.

Mix-ins have been a staple in many ice cream shops for years already, allowing customers near infinite possibilities in designing their own creamy confection. Now bringing comparable potential to the world of cookies is Toronto's Sweet Flour Bake Shop, which lets patrons design their own baked treats and eat them fresh from the oven just two minutes later.

More than 15,000 possible combinations face Sweet Flour customers, who begin by choosing the cookie dough base they'd like: original, peanut butter or oatmeal. From there they can choose from among more than 20 mix-ins, including chocolate chunks, dried blueberries and toffee pieces. Little patience is required after that, for Sweet Flour's baking process requires only two minutes before the customised goodies are ready to devour. Cookies are CDN 2.50 each, or CDN 19 by the dozen. Also available at Sweet Flour are customised muffin tops, cookie sandwiches and a signature homemade granola with mix-ins and fresh fruit.

via Springwise

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