Hidden Dinner is a invite only, moving dining experience in So Cal. Justin who is part of their team letterpressed their new business cards with us. Justin was part of the press check but also was doing a little filming while my assistant Jeff and I worked on the project.
Justin wanted a blind impression look to the imprint. Because of the kraft paper and us old folks needing to actually read the site name I convinced him to use a translucent white ink with a dab of black to dirty it up. It gave a blind impression look but with a little more umph for readability. We used a round corner die to finish the project.