Thursday, May 28, 2009


If you're a design-head you'll know the term FPO. If you are not let me explain that FPO means For Placement Only. It's generally used for a fill-in photo that you're using just to get your point across or maybe a block of copy that is not the real thing. Essentially it's a place holder in the world of paper.

FPO, the site, is a bit different. "For Print Only" A play on the term I mentioned with a tag line equally as charming : If print is dead what are we still doing here?
I. love. these. people.

about the site:
FPO is a blog dedicated to both the visual stimulus and the detailing of the development and production of printed matter: Annual reports, books, business cards, stationery suites, collateral materials, posters, packaging and anything else where ink meets substrate. A subject matter we know, love and understand. A process that, despite numerous eulogies, is still alive. Perhaps even more lively than ever as designers are tasked with producing their designs under tighter budgets and pressing concerns about the environment. By focusing on print work, we know that we will have an endless array of work to showcase as it rolls of the presses and by creating very detailed project overviews and sharing the production details of each project we can actually establish a source of both inspiration and education.

Pictured: a project featured today called Zync Journal that you can read all about here.

One of the unique things about this site is that it also focuses on the production side of the project. They discuss quantities produced, budget for the project and other important elements that designers are always interested in but no one talks about... essentially, it's the sex talk of the paper world.

Check in daily with these folks if it's of interest to you. They are sportin' some fine projects on display. Hopefully one day, one of mine.

>thanks to Roger for the link

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